The Siemon Company Swot Analysis - 1578 Words

The Siemon Company SWOT Analysis Subject and Purpose of the SWOT Analysis The purpose of this SWOT analysis is to determine the Siemon Company’s internal strengths and weaknesses as well as its external opportunities and threats. A thorough understanding in these four areas will aid in the development of a strategy plan that charts a new future direction for the company. A SWOT analysis is important because it will help determine what impacts a new venture would have on the company internally as well as externally. Selected Organization and Associated Mission Vision Statements Established in 1903, Siemon is an industry leader specializing in the manufacture and innovation of high quality, high-performance network cabling solutions. The company currently sells end-to-end cabling systems and manufactures all components except the fiber optic and copper cable. Mission Statement We enable communications anywhere in the world by providing network cabling solutions. Vision Statement To be the world’s leading quality manufacturer of high quality comprehensive network cabling solutions Summary of Resources Utilized Robert Carlson, Vice President of Global Marketing and member of the Board has provided some information that will be used in this analysis. Robert has been with the Siemon Company for over twenty-five years, reports directly to Carl N. Siemon, the President of the company and is directly involved in strategic planning for the organization Summary of StrengthsShow MoreRelatedSummary : External Environment Factors1316 Words   |  6 Pagesnetworking technologies. â€Å"The economic outlook for structured cabling is stable and growing in the low single digits† (R. Carlson, personal communications, November 10, 2015). Using the PEST analysis, the following political, economic, social and technology trends may impact the telecom industry and the Siemon Company’s strategy and vision to manufacture cable. Political Political factors determine the extent to which a government may influence the economy or a certain industry. For example, if theRead MoreInternal Assets Inventory1223 Words   |  5 PagesInternal ‘Assets’ Inventory Siemon has many core competencies. â€Å"Core competencies are collective skills, knowledge and process of an organization that are valuable, rare and difficult to imitate (Mroz, 2015). Siemon’s stability and quality of products are key differentiators within the industry (R. Carlson, personal communications, November 10, 2015). Siemon is a well-respected brand built on quality, service, innovation and value. They have been in business for 112 years and manufacture productRead MoreConsumer Behavior Towards Big Bazaar15008 Words   |  61 PagesCOMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained in the thesis entitled â€Å"A COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR AND OTHER RETAIL COMPANY By Rajesh Kumar has been carried out under my supervision and that this work has not been