The New Land Of New Ideas Essay Example For Students

The New Land Of New Ideas Essay The New Land of New IdeasThe 18th century Americans turned their backs on the old ideas of thePuritans. The Puritans believed in the population acting within the religiousways of the times. The 18th century population turned their lifestyles to alifestyle of self interest. This lifestyle was dedicated to the goal ofobtaining wealth and prestige among the community. DeCrevecouer writes:He is arrived on a new continent; a modern society offers itself to hiscontemptation, different from what he had hitherto seen. It is notcomposed, as in Europe, of great lords who possess every thing and of aherd of people who have nothing. Here are no aristocratical families, nocourts, no kings, no bishops, no ecclesiastical dominion, no invisiblepowergiving to a few a very visible one; no great manufacturers employingthousands, no great refinements of luxury. The rich and the poor are not sofar removed from each other as they are in Europe. We will write a custom essay on The New Land Of New Ideas specifically for you for only $16.38 $13.9/page Order now In the old mother land, one could work all day and still not producevery much. However, in the new land there was more opportunity forentrepreneurship. This led to a increase in the self-interest principle and adecrease in the principles of religion. In Old England, it was believed thatthe few that had the wealth were blessed. Even the King was viewed as theLords represantive on Earth. In the new land one had to work to gain faith. Wealth that the individual created was viewed as being faithful to the Lord. Thenew America gives birth to a true entrepreneurship among the races, if they aregoing to have anything at all they are going to have to work for it. DeCrevecouer explains this:Men are like plants; the goodness and flavour of the fruit proceedsfrom the peculiar soil and exposition in which they grow. We are nothingbut what we derive from the air we breathe, the climate we inhabit, thegovernment we obey, the system of religion we profess, and the nature ofour employmentThis was not the land where wealth would be left to you in a will, this was theland of sweat labor. This passage indicates that a man is only as good as theproduct that he produces. This means the wealth that his tract of land created. Furthermore, it holds meaning for how is family was taking care of. Also, thecommunity enters the picture here. If man is not active in his community thecommunity is nothing. We are only as good as what we put in. The 18th centuryAmericans moved to these principles of increasing self-interest and that hascarried over to today.

Free Essays on Kids Killing Kids

Kids Killing Kids â€Å"One in twelve high school students is threatened or injured with a weapon each year† (APA Warning Signs). There are more incidents of children killing children in school then ever before. It is not only happening in high schools, but also in elementary schools. The blame cannot just be put upon the students in schools, but also their parents. Schools were known to be a safe place where parents sent their loved ones, but now schools are no longer safe. I believe that teachers need to be better prepared for situations, such as shootings, in order to improve the safety of schools. There is no age limit when it comes to gun violence in schools. It is now affecting elementary schools. â€Å"In Flint, Michigan, a six year old boy brought a pistol to school, then shot and killed a six year old girl† (Gray). These children were both attending the first grade. Concern for tougher laws on the purchasing of guns is now being looked at further. We live in a society today where six-year-old children go to school carrying loaded weapons. Where are the parents? They are obviously not being responsible adults, so now is the time for the government to stop the violence amongst minors. How many children have to die before someone will have the good sense to stop all of these innocent deaths. High School students, elementary school students and the parents of those students are bringing guns to school? â€Å"A father fired a gun in a busy High School parking lot at a student who had a fight with his sixteen year old son over a hat† (When Kids Kill). Irresponsible and unintelligent parents are now being considered the cause of school violence. Parents are not acting as good role models for their children. They are not showing children the correct way to act in school, but are displaying behaviors that give children the idea that guns are a way to settle problems. â€Å"Columbine was the first to strike the hea... Free Essays on Kids Killing Kids Free Essays on Kids Killing Kids Kids Killing Kids â€Å"One in twelve high school students is threatened or injured with a weapon each year† (APA Warning Signs). There are more incidents of children killing children in school then ever before. It is not only happening in high schools, but also in elementary schools. The blame cannot just be put upon the students in schools, but also their parents. Schools were known to be a safe place where parents sent their loved ones, but now schools are no longer safe. I believe that teachers need to be better prepared for situations, such as shootings, in order to improve the safety of schools. There is no age limit when it comes to gun violence in schools. It is now affecting elementary schools. â€Å"In Flint, Michigan, a six year old boy brought a pistol to school, then shot and killed a six year old girl† (Gray). These children were both attending the first grade. Concern for tougher laws on the purchasing of guns is now being looked at further. We live in a society today where six-year-old children go to school carrying loaded weapons. Where are the parents? They are obviously not being responsible adults, so now is the time for the government to stop the violence amongst minors. How many children have to die before someone will have the good sense to stop all of these innocent deaths. High School students, elementary school students and the parents of those students are bringing guns to school? â€Å"A father fired a gun in a busy High School parking lot at a student who had a fight with his sixteen year old son over a hat† (When Kids Kill). Irresponsible and unintelligent parents are now being considered the cause of school violence. Parents are not acting as good role models for their children. They are not showing children the correct way to act in school, but are displaying behaviors that give children the idea that guns are a way to settle problems. â€Å"Columbine was the first to strike the hea...

An Enquiry into The Efficiency of Celebrity Endorsement As A Marketing Dissertation

An Enquiry into The Efficiency of Celebrity Endorsement As A Marketing Communication Strategy In Modern Day Society - Dissertation Example Consumers are bombarded with advertisements featuring popular celebrities from various fields, thus exposing them to thousands of attractive images and voices – be it in print i.e. magazines, newspapers, billboards, or websites or through other audio-visual media such as radio and television. The use of celebrities for advertising has existed historically, but the trend has caught momentum and the use of celebrities for endorsing brands has increased substantially over the recent decades and is known to have a substantial and positive impact on a companies’ profitability (Erdogan, 2001). According to Shimp (2000) one out of four commercials on television on American television features a celebrity. The main aim of brands is to attract the attention of their prospective consumers and communicate information about their products to their target audience, by highlighting various attributes of their brand and associating the same with a popular celebrity. This paper aims to analyze, and understand the effectiveness of the use of celebrities for brand endorsements as a marketing strategy. ... Figure 1: Royal Cocoa Advertisement, 1884 Although the use of celebrities was relatively less as compared to that witnessed in present times (Kaikati, 1987), as celebrities in those days were vary of associating with a brand and risking their credibility in the process. The late 1970s saw a sharp rise in the trend, where celebrities began to consent to associate with certain brands (Thompson, 1978). With the expansion of film industry and a simultaneous growth in the television sector, the number of celebrities rose substantially, and the avenues for advertisements too increased manifold, as the marketers now had an access to a wider variety of celebrities to choose from. The trend was similar in most of the countries across the globe. In UK for instance, according to a report published in a magazine (Marketing, 1996) the brands which featured celebrities as their key endorsers were quick to grab national headlines and gain instant popularity. The success of use of celebrities as bra nd ambassadors could be established from the fact that the amount offered to them crossed over one billion dollars. Such an offer was made mostly to athletes, owing to their fame and popularity among the consumers. Celebrity Endorsers: Meaning, Relevance and Significance It is common knowledge now, that most of the retail advertisements today feature celebrities (White et al., 2009). The term celebrity endorser includes all popular people from various fields such as films, sports, or artists and who have achieved significant success in their respective fields (James, 2004). According to McCracken (1989) the term celebrity endorser can be defined as "any individual who enjoys